A transport control room with screens of routes and jobs
AI & Automation

AI that stays
in-house.

I'm one of the most experienced AI-driven technologists working in UK logistics, with over 20 years in logistics and haulage software behind me. Private AI on my own hardware, askadash, AI route planning and AI in the screens your teams already use, with your data kept off public AI services.

The catch with AI

Useful AI, without giving your data away.

AI is genuinely useful in logistics: drafting, summarising, checking, spotting what doesn't look right.

But most AI tools send your data to someone else's servers. Customer lists, rates, manifests and emails aren't things to hand over and hope. So I run AI privately.

A video editing desk at night, with a timeline on one screen and a road at dusk on the other
At the leading edge

AI, pushed further than most.

I work at the leading edge of applied AI, and it runs in production in the logistics software I build.

My own private AI server runs local language models so data stays in-house. askadash uses AI to build dashboards, and requests become working builds.

On the same hardware I make long-form AI film from start to finish: 20-minute lip-synced AI episodes, AI music and AI video. If AI can do it, I've probably already pushed it further than most.

Private AI

My own AI server. On-premise.

Local language models on my own private hardware. Client data is worked on in-house and kept off public AI services.

A map of delivery routes linking depots across the country
AI route planning

Routes planned around your operation.

Route optimisation with AI, built around your depots, your postcodes and your cut-offs.

Drops, time windows, vehicles and drivers, balanced by software instead of by memory and a whiteboard. I build it to connect to the TMS you already run, so the plan and the jobs are the same thing.

I already allocate pallet-network depots automatically from the postcode. Route planning takes that further.

askadash.com: Ask, Build and Share, for any numbers in any trade
AI in dashboards

AI where people already look.

AI is most useful on the screen your team already has open.

On askadash, the multi-tenant dashboard platform I built, AI screens sit alongside the live KPIs. Each screen has its own AI settings, and each company can override them, so one company's choices never change another's.

And askadash itself is AI at work: say what you want to see and it builds the dashboard for you.

Read the askadash case study

AI in delivery

AI helps me build, too.

On a warehouse KPI dashboard I run, requests are made on the dashboard itself, files attached, and become builds.

It's AI-assisted delivery: the request, the files and the build in one place, with me deciding what goes live.

Getting started

AI in, safely.

  1. Pick one job

    One real, repetitive task. Not a strategy deck.

  2. Keep the data in

    Private models on private hardware. Nothing posted to a public service.

  3. Put it where people work

    In the dashboard, the inbox or the import, not in another app to log in to.

  4. Check it, then grow it

    See what it gets right and wrong, then give it the next job.

The view from a lorry cab on an open road
Curious about AI?

Let's find its first job.

Tell me which task eats your team's time. I'll tell you whether AI can take it on, privately.